Executives from Evo, Westlife, C3, Mervin, and Nidecker remember a friend and colleague.
Westwell will focus on creating purposeful accessories for men and women and will kick off as a digitally native brand.
We talk to Mike about the big move to sign 686’s first skier to its GLCR collection, the strategy behind | Read more…
The hardcore snowboard brand adds a skier to represent its GLCR collection
Owner Mike West and new Marketing Director Brent Sandor share details on the big product line changes, why the change | Read more…
Photos and a recap of the Matix Spring ’15 launch party in LA.
Brian Dunlap filled us in on how many accounts Matix has opened since it moved under the Westlife Distribution umbrella, | Read more…
A talk about changes for the brand, how Westlife is helping, new marketing and product strategies, a white collar spring | Read more…
With the snow season starting to wrap up, we decided to ask retailers, manufacturers and trade associations how the season | Read more…
A talk with Mike West about inventory levels, orders, what’s new for next season and the challenges and rewards of | Read more…
