A few brands have experienced significant market share changes in the past few years. We explore the brand movement with | Read more…
Electric’s latest video promotes the upcoming four-day Deus Slidetoberfest.
SPY’s latest email blast shares a video full of the joy of ripping above Bend, Oregon — and promotes the | Read more…
How Zeal Optics is working to replicate the brand’s growth in goggles to its sunglass line
SPY’s humorous ad campaign is part of its quest to regain lost share in a tough sunglass market
SPY is launching a new advertising campaign, dubbed Bros or #BrosYouKnow, that pokes fun at the stereotypes surrounding action sports | Read more…
Retailers tell us what’s working and what’s not.
Electric Visual CEO Bruce Beach gave us a news-filled update on the Electric Sunglass brand at ASR, including details about | Read more…
Sunglass company Sabre is expanding into goggles and will debut its first model at the SIA trade show in January. | Read more…
Today, we catch up with Von Zipper National Sales Manager Curt Fry to get an update on the sunglass maker’s | Read more…
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