Happy Shovel will no longer be operating the brand in North America.
Rusty opens a shop in Laguna Beach, the first Rusty Surf Shop for the Happy Shovel Group, the new licensee | Read more…
The brand is undergoing a fundamental shift in positioning to better align with Rusty’s aesthetic globally. Rusty U.S. and global | Read more…
Rusty Australia CEO Geoff Backshall on the changing dynamics in the Aussie market, Rusty’s evolving strategies and retail plans, and | Read more…
A Q&A with the principals of Happy Shovel about the evolution planned for the Rusty brand in the U.S. market.
Details on the separation between Rusty and the La Jolla Group.
Press release: Irvine, California – 5/24/2013 – Rusty North America is proud to announce the latest addition to it’s rep | Read more…
I checked in with Rusty North America President Charlie Setzler, right, to find out how things went with the brand | Read more…
Press Release: RUSTY NORTH AMERICA AND DANCE DUO GROUP, MATT & KIM, LAUNCH LIMITED EDITION “SPEAKER FLEECE” COLLABORATION | Read more…
The La Jolla Group announced tonight a new segmenting strategy for Rusty. Rusty is creating a special young men’s and | Read more…
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