The investment includes new premium partnerships.
AOA will continue to operate out of Scottsdale, as a subsidiary of REI.
Jerry Stritzke did not disclose the consensual personal relationship, which violates REI’s conflict of interest policy.
Michele Orr, the merchandising manager for apparel, answered a few questions for us about the updated approach to apparel at | Read more…
REI also honored Costa for its Untangled Collection.
Jerry Stritzke: Our national parks need our help.
Co-op will offer snowshoe rentals this winter and expand to other categories in 2019.
Thirty new trips launched this year meet broadening traveler base.
Analysis also found that two in three city-dwelling Americans do not have easy access to the outdoors.
The designs are inspired by co-founders and places integral to the co-op’s history.