Plus, details about how the brand performed in the third quarter.
Advertising on Facebook and Instagram became less effective for Pura Vida, which led to a Q2 revenue miss for parent | Read more…
“It feels like it’s time to have a new surf brand for younger females,” Co-Founder Paul Goodman said. Plus, details | Read more…
Owner Vera Bradley Inc. also disclosed Pura Vida’s annual revenue.
Wholesale sales were soft, while e-commerce sales rose double digits.
Parent company Vera Bradley released revenue and operating income detail about Pura Vida on an earnings conference call.
A portion of the proceeds will benefit Direct Relief.
Plus, what Vera Bradley Inc. ended up paying for 75% of the company including the earn out and the brand’s | Read more…
The partnership expands Pura Vida distribution in Europe.
Details about why parent company Vera Bradley sang Pura Vida’s praises on an earnings conference call Wednesday.
You can unsubscribe at any time