The figures surpassed NRF’s initial expectations by more than 18 million.
One-third of consumers said they are cutting back in other spending areas.
The figure compares with 186.4 million shoppers in 2020 and is in line with the average of the last four | Read more…
Consumers already have a head start.
Total back-to-school spending is expected to reach a record $37.1 billion.
Total spending for the holiday will surpass last year’s record figure of $17 billion.
That’s up slightly from 147.8 million in 2019 according to a new annual survey.
Expectations of online classes increase, prompt more spending on electronics.
Uncertain families gear up for at-home learning.
NRF’s annual forecast estimates that holiday retail sales in November and December will be up over 2018.
You can unsubscribe at any time
