The acquisition is supported by RACER’s historical finance partners, Upperside Capital Partners and 123 IM.
The appointments are a step toward accelerating the brand’s growth in North America.
Moore joins Bollé Brands from Birkenstock where he was CFO/COO since 2016.
The new program is meant to help dealers expand their business.
Benaben will lead the sports and luxury business with the brands Bollé, Spy, Cébé, H2Optix and Serengeti.
Freitag will be responsible for the guidance and alignment of SPY’s marketing and product strategy on a global level.
The company founders decided it was time to take the brand to the next level and bring in a key | Read more…