The digital watch comes in seven different colors and will be available starting Dec. 1.
It’s the first time the watch and accessories company has partnered with the late rapper’s estate.
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The brand is releasing a short film, and limited-edition release of an Icon in its original form, The Player.
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The collection drops during the band’s 60th anniversary and will be released in two installments.
The limited edition watches are inspired by skateboarding.
The first installment in the collaboration of efforts incorporates quintessential Grateful Dead imagery into seven watches and five watchbands.
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The release coincides with the launch of sustainable watch bands and 100% curbside recyclable packaging.