The role was established to focus on reimagining how people shop.
Plus, interesting comments on Macy’s open-to-buy situation and future plans for the off-price Backstage concept
The new program is divided into three tiers based on annual spending.
Macy’s continues to enhance omnichannel experience for customers by expanding same-day delivery to 15 additional markets, serviced by Deliv.
Lawton will report to Jeff Gennette, Macy’s, Inc. chief executive officer.