The brand also announced an official partnership with Pro Surfer Lakey Peterson.
The televised event is the largest female surf contest in the world.
Shiseido introduces limited WSL edition sunscreens and will support environmental efforts to inspire ocean protection.
The partnership marks the launch of its most-advanced sunscreen technology.
The signing comes just weeks before the brand’s one-year anniversary.
The celebration includes an athlete round table to lead the conversation on equality.
The company adds select action sports and active lifestyle ambassadors to expanding lineup.
The company returns to its roots with action sports sponsorship.