Colonna will now oversee the global presence of the K2 Skis, K2 Snowboards, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Full Tilt, Backcountry Access, Atlas Snow Shoe Co., Tubbs Snowshoes, Madshus and K2 Skates brands.
“All I can say is I would be concerned if I was the competition,” John Colonna said. “Freeride is our | Read more…
We also asked VP of Marketing Tim Swart what he learned from owning a retail store. His answer is very, | Read more…
Swart’s background includes more than 20 years of experience leading domestic and global marketing for a variety of brands.
John Colonna on his plans for K2 Ski and Snowboard, how he thinks K2 can grow, what he thinks of | Read more…
The ski company took party guests behind the scenes of the creation process at the development center.
Vertical Brands named global apparel licensee.
Christensen will now be part of the trusted team of athletes who help develop K2’s new products.
Pettit will continue to be a major player in R&D and graphic development for the brand in addition to representing | Read more…
K2 hires three new marketing professionals and promotes veteran leadership team to set new course for the iconic American brand.