Swart’s background includes more than 20 years of experience leading domestic and global marketing for a variety of brands.
John Colonna on his plans for K2 Ski and Snowboard, how he thinks K2 can grow, what he thinks of | Read more…
The ski company took party guests behind the scenes of the creation process at the development center.
Vertical Brands named global apparel licensee.
Christensen will now be part of the trusted team of athletes who help develop K2’s new products.
Pettit will continue to be a major player in R&D and graphic development for the brand in addition to representing | Read more…
K2 hires three new marketing professionals and promotes veteran leadership team to set new course for the iconic American brand.
K2 Snowboarding, an established industry leader for more than 25 years, is adding some serious muscle to its sales team.