Major job cuts came down at Hurley today, which is under new ownership.
The Hurley founder has commented publicly for the first time to SES about all the changes at Hurley under new | Read more…
The operating model that Bluestar Alliance is pursuing appears to be very similar to Body Glove’s multi-category licensing approach.
2019 brought lots of change to the industry in addition to the unexpected passing of an industry legend.
Changes are underway at Hurley under licensing company Bluestar Alliance, the new owner.
Bluestar Alliance see opportunity to expand the brand to snow and skate in addition to other areas.
Interesting information about other companies that explored buying Hurley, why licensing companies think now is the time to scoop up | Read more…
We were able to find out a few more details about the Hurley sale that was announced this afternoon.
Bluestar Alliance owns, manages, and markets a portfolio of consumer brands including Bebe, Tahari, Kensie and Limited Too.
The winter collection is adaptable and built to withstand the wettest conditions this season.