Electric recently announced a partnership with Todd Kline, both as an ambassador and to provide marketing support for the fishing market.
The Road Glacier is the result of a two-year collaborative process between Electric and Chris Christenson.
On location with Wave Rave, the Legends of the Volt Tour opened the doors of its mobile showroom to the | Read more…
Eric Crane spent four solid weeks visiting East Coast retailers, selling sunglasses to shop customers and bonding with store owners. | Read more…
A mobile retail showroom has been created to show Electric’s commitment to local retail across the country and celebrate the | Read more…
Electric’s Stacker receives top honors.
Electric promotes Steve Hurst to a new role
We asked Eric Crane how the deal unfolded, what it means for Electric’s strategy, the advantages of being independently owned, | Read more…
OUTSIDE, America’s leading active lifestyle brand, has selected ELECTRIC as an honoree of their annual Gear of the Year Award, | Read more…
Electric, which has undergone significant changes in leadership, staff, and brand direction in the past several years, has made additional | Read more…
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