Here at SES, I am very lucky. I have incredible access to industry leaders and decision makers, and I get | Read more…
The collection is available now.
A talk with Eric about Electric’s changed strategy now that he owns the brand, why Electric’s women’s business is booming, | Read more…
John will be working with Electric on custom eyewear launching in 2018.
The Electric Zombie S retails for $100 and is available globally at select specialty retailers and online at electriccalifornia.com
Photos from Electric’s party at its offices in San Clemente Thursday night.
Electric pledges a percentage of proceeds from the sale of select OHM Blue lens sunglasses to go to the Surfrider Foundation.
Noah will have world-class eye protection with Electric sunglasses while traveling the world in pursuit of his dreams.
Electric recently announced a partnership with Todd Kline, both as an ambassador and to provide marketing support for the fishing market.
The Road Glacier is the result of a two-year collaborative process between Electric and Chris Christenson.
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