Cherie Cohen

Conner Coffin Chris Shiflett 805 Beer WSL
The first episode of “Cold Beer Surf Club” podcast, hosted by Conner Coffin, features Foo Fighters’ guitarist and avid surfer Chris Shiflett. Courtesy of 805 Beer and WSL

805 Beer and the World Surf League Extend Partnership

Jan 30, 2024

The brands are launching “Cold Beer Surf Club” podcast and athlete booster program.

Rip Curl WSL Finals
WSL Champion Filipe Toledo of Brazil surfs in the practice session prior to the commencement of the Rip Curl WSL Finals on Sept. 7, 2023 at Lower Trestles, Calif. Photo credit: Pat Nolan/World Surf League

WSL Welcomes New and Returning Partners to 2024 Championship Tour

Jan 24, 2024

Lexus, Eventbrite, Bonsoy, and Mananalu Water join as new partners.

Billabong Pipe Masters 2018
Fans of Gabriel Medina during heat one of the semifinals at the Billabong Pipe Masters at Pipeline in Oahu in 2018. Photo courtesy of World Surf League/Ed Sloane.

WSL Deal with Lexus Continues Bid to Diversify Revenue Streams 

Jan 19, 2024

WSL Chief Revenue Officer Cherie Cohen on the first-ever partnership with Lexus, the opportunity in media partners such as Complex, | Read more…

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World Surf League Announces Official, Multi-Year Betting Data Partnership with ALT Sports Data

Apr 11, 2023

The partnership will leverage ALT Sports Data and its proprietary simulation trading platform to enable legal and official sports betting | Read more…

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YETI Becomes Official Drinkware & Cooler of the World Surf League

Jan 23, 2023

WSL announces global partnership with YETI.

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Stop No. 7 on the 2022 WSL Championship Tour, the Surf City El Salvador Pro Presented by Corona, opens on Sunday, June 12. Courtesy of Corona

World Surf League Renews Long-Term Partnership with Corona

Jun 12, 2022

Corona renews as official beer partner of WSL championship tour ahead of Surf City El Salvador presented by Corona.

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WSL Chief Revenue Officer Cherie Cohen - Photo courtesy of WSL

WSL Chief Revenue Officer on IKEA Deal and Other Projects

Apr 25, 2022

Cherie Cohen tells SES about how the IKEA business partnership works, and about other new strategies the WSL is working | Read more…

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Maybe Snapper Rocks will look like this when the Boost Mobile Gold Coast Pro presented by Rip Curl gets underway this May. Courtesy of WSL / Cestari

World Surf League Extends Partnership with Rip Curl

Feb 25, 2022

WSL extends partnership with Rip Curl for presenting rights of MEO Pro Portugal and two Challenger Series events in Australia.

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805 Beer joins WSL as the official craft beer of WSL North America, sponsoring events in the Championship Tour, Challenger Series, and Longboard competitions. Photo credit: Firestone Walker Brewing Company

WSL Announces 805 Beer as Official Craft Beer of WSL North America

Jan 29, 2022

805 Beer to partner on North American Championship Tour, Challenger Series, and Longboard competitions.

Oakley FILIPE TOLEDO
Filipe Toledo

Oakley Partners with World Surf League

Mar 15, 2021

Oakley will provide eyewear and personal protective equipment to staff throughout the 2021 Championship Tour.

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