A wide-ranging talk with Charlie about lessons learned as a retailer he didn’t know as a brand sales executive, what | Read more…
Happy Shovel will no longer be operating the brand in North America.
Rusty opens a shop in Laguna Beach, the first Rusty Surf Shop for the Happy Shovel Group, the new licensee | Read more…
The brand is undergoing a fundamental shift in positioning to better align with Rusty’s aesthetic globally. Rusty U.S. and global | Read more…
A Q&A with the principals of Happy Shovel about the evolution planned for the Rusty brand in the U.S. market.
I stopped by the Rusty offices in Irvine to see how things are going three months after parent company the | Read more…
Charlie Setzler, president of Rusty Clothing North America in Irvine, sent me a link to a pretty hilarious Rusty YouTube | Read more…
I ran into Charlie Setzler, president of Rusty North America, at Joel Cooper’s Lost party. Charlie told me it’s been | Read more…
I checked in with Rusty North America President Charlie Setzler, right, to find out how things went with the brand | Read more…
I had a nice and informative talk with Rusty North America President Charlie Setzler at Surf Expo. We talked about | Read more…
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