Werni is a longtime European standout and started out riding for Bonfire during his early career.
Swart ’s role will be to lead and execute the global marketing strategy and to establish driving positions for the | Read more…
The three brands have a new owner, and Pretty Great President Rob Myers details the go-forward plans.
David Kozak is to lead the sales division across Bonfire, Nikita, Sessions and SLVDR.
Amer Sports has sold its Bonfire and Nikita brands. We have an interview with the new owner, and details about | Read more…
Industry veteran Brad Steward, a long time snowboard executive who founded the outerwear Bonfire and also held a variety of | Read more…
Finland-based Amer Sports, which owns several winter sports and outdoor brands including Salomon, Atomic, Arc’teryx, Nikita and Bonfire, reported Q1 | Read more…
The parent company of Salomon, Arc’teryx, Atomic, Bonfire, Nikita and more reported Q3 earnings today. We have a breakdown of | Read more…
Details on big changes in his area of Amer Sports, ambitious plans for Nikita, where he sees opportunity in surf | Read more…