The appointments are a step toward accelerating the brand’s growth in North America.
Moore joins Bollé Brands from Birkenstock where he was CFO/COO since 2016.
The new program is meant to help dealers expand their business.
Benaben will lead the sports and luxury business with the brands Bollé, Spy, Cébé, H2Optix and Serengeti.
The move puts all of the Bollé Brands under one roof in the United States.
Product innovation isn’t the only thing the SPY+ team is bringing with them to Outdoor Retailer.
Freitag will be responsible for the guidance and alignment of SPY’s marketing and product strategy on a global level.
After an uncertain period due to the sad passing of Spy’s largest shareholder, the brand now has a new owner | Read more…
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