Talking with Mizu CEO and Snow Veteran Tim Pogue – SES PodFAST
We had a super interesting talk at the OR Snow Show with Mizu CEO Tim Pogue.
We talked about how Mizu is using interesting strategies to differentiate in a crowded water bottle field, including its booming customs business and international focus. We also talked about the state of the snow industry, where Tim has his roots, and why he thinks it’s boring.
Lastly, we discussed his crazy times founding Ride Snowboards and taking the company public with Jamie Salter, who is now the CEO of Authentic Brands Group. Authentic Brands Group is a rapidly growing licensing company that owns a wide range of brands including TapOut, Spyder, Juicy Couture, Frye, Jones New York, Tretorn and Aéropostale.
This was one of my favorite interviews at the show because Tim is really open and down to earth.