SES PodFAST: Katin’s Dale Rhodes
Katin has a very intriguing distribution model that appears to be working well. The brand sells to a wide range of select retailers including high end surf shops, fashion retailers like Urban Outfitters, and better outdoor retailers like REI, while not doing business with Amazon.
We talked to VP of Sales Dale Rhodes about that strategy and more, including a new move into Europe and how that important relationship with REI came about.
On the personal front, we also discussed how Dale is dealing with the aftermath of the Malibu fires, which burned down his home and all of his possessions.