SES Podcast: Volcom Targets Outdoor Market
SES Podcast: Volcom Targets Outdoor Market
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Volcom has had some serious environmental programs for more than 12 years now but had never fully told that story.
That changed at Outdoor Retailer, which Volcom attended for the first time last month to showcase all it has to offer in this area.
We spoke with the Volcom leadership team at the show about the company’s extensive environmental efforts that they have grouped under the New Future Alliance banner, including an Environmental Profit and Loss Statement, Accreditation by the Fair Labor Association, an organic cotton program that educates small farmers called Farm to Yarn, and more.
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