686 Owner Mike West with the brand's new Hydrastash jacket, which stores water inside the jacket. The company has big plans for the technology. Photo courtesy of 686.

SES Podcast: Mike West of 686

We recently spoke with Mike West, the founder of 686 and Westlife Distribution, about a new technology the company will be debuting that they believe has a broader application beyond the snow world. It’s a project that has been under development for four years. We also asked Mike about some key lessons he has learned […]


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