Volcom celebrated the launch of their Volcom X GMJ premiere collection at START Los Angeles Wednesday.
The collaboration with Georgia May Jagger features a variety of clothing inspired by her love of skate culture, music and fashion.
The event featured a Volcom x Georgia May Jagger pop-up shop, complimentary custom screen-printed shirts and temporary hair color by Wheeler Davis Salon.
DJ Josh Ludlow, Deap Vally, and DJ Alexandra Richards played live music while guests enjoyed cocktails and the food trucks.
Volcom brought industry retailers out for the event, and invited influencers and mainstream media such as the LA Times and Vogue.
Volcom held a similar launch party for the collection in Paris, and we have a few photos from that party as well in our slide show.