Skip to content Skip to navigation

RVCA Arrives on Asbury Park Boardwalk

Print Friendly and PDF
  • Inside the RVCA pop-up shop - Photo courtesy of RVCA
  • The exterior of the shop
  • Special RVCA product for the pop-up shop - Photo courtesy of RVCA
  • Another look at RVCA product that will be featured at the store
  • Photo courtesy of RVCA

RVCA has launched a pop-up shop in Asbury Park, New Jersey.  The shop is the first collaboration for RVCA and Wanderlust Land & Sea, and will be open through September.

We spoke with RVCA’s Eric Thomas, VP of Sales, and Brian Cassaro, VP of Marketing, to learn a bit more about the collaboration, as well as the exclusive product and events planned for the pop-up shop this summer.

Can you tell us more about the partnership with Wanderlust Land & Sea for the RVCA pop-up shop on the Asbury Park Boardwalk, and the significance of it?

RVCA VP of Sales Eric Thomas: We have had a long business relationship with Luke and his father Grog’s Billabong store location in Shrewsbury, New Jersey. They really understand the brand and the diversity the brand has to offer to customers.

Luke launched his multi-brand venture, Wanderlust Land & Sea, and took it to Asbury Park last year with success. When it came time to start thinking about what he was going to do different this year, he was thinking about the single brand concept and we were honored that he called us first. 

OUR SPONSORS

Asbury Park is such a hub for the creative lifestyle including a diverse art culture, historic music scene, and world-class restaurants. It epitomizes the modern East Coast beach lifestyle. RVCA being a creative platform first and foremost, we agreed that it was a great fit for both sides.

This gives us that opportunity to really show the brand’s DNA across divisions, categories and sub-cultures to a large diverse customer base that visits Asbury Park during the summer months, from various surrounding East Coast cities and across the country.     

What type of exclusive merchandise can we expect to see at the shop?

Eric Thomas: Co-branded destination T-shirts, fleece and hats will be the anchor with colorful injections of cut-and-sew done in collaboration with both local and RVCA Artist Network Program artists.

Can you tell us more about the events that will be featured at the shop this summer?

OUR SPONSORS

RVCA VP of Marketing Brian Cassaro: We will be doing several events this summer that will involve the local community.

Our goal is to give back to the community while showcasing the RVCA brand. We will have a Summer Kickoff/Grand Opening party and over the course of the summer, will bring in our advocates in art, surf, skate and Jiu Jitsu to showcase the pillars of our brand.

Also, in August, we are doing a RVCA Caravan tour with some of our advocates that will travel up the Mid-Atlantic coast and end in Asbury Park.

We plan to stay busy between Memorial Day and Labor Day. 

More news

Last updated: : 08/18/2017 - 12:51

Foot Locker's business goes into reverse, and executives had lots of interesting commentary on an earnings call this morning

Last updated: : 08/17/2017 - 14:48

Details about what categories worked at core stores in the second quarter

Last updated: : 08/16/2017 - 09:57

Why business is booming at Free People, plus why Urban Outfitters is optimistic about the third quarter despite recording a very rough second quarter

Last updated: : 08/15/2017 - 08:13

How Tavik has become one of the most talked about swim brands in the industry, especially among savvy retailers

Last updated: : 08/14/2017 - 09:28

VF makes a major move in the workwear industry

Last updated: : 08/10/2017 - 09:50

Debby Martin shares details about business trends at L*Space, how the brand is trying to give retailers newness more frequently, and what is coming next season

Last updated: : 08/10/2017 - 08:17

Scott Kerslake will lead the Nixon team, replacing outgoing CEO Nick Stowe

Last updated: : 08/08/2017 - 08:51

The Miami store, along with the Soho location in New York, is considered the pinnacle of Nike retail. And it’s very impressive.

Last updated: : 08/08/2017 - 08:25

Former Volcom CEO Jason Steris and former SVP Global Product Dutch Schultz launch a new venture.

Last updated: : 08/07/2017 - 07:06

The industry turned out for the 2017 Waterman’s Ball Saturday in Laguna Beach