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Photos From The Float Collective Launch Party

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  • Shannon Park of SIMA with SIMA Humanitarian Fund Fundraising Committee, Ross Garrett of Surfline, Duke Johnson of Nixon, John Lee of Jdublee, Tyson White of Nixon, Dylan Slater of Rip Curl, Dana Mesenbrink of Wasserman Media Group, Mike Reilly of Quiksilver and Jeremy Schluntz of Surfer Magazine. Shop-eat-surf photos.
  • Ian Foulke of Electric and Rosy Hodge
  • Ryan Hitzel CEO of Roark Revival and Brandy Faber Marketing Director
  • Tony Perez, GM of Surfer Magazine and Kekoa Bacalso
  • Bob Graff of Graffy Inc. and John Lee of Jdublee
  • Nixon VP of Product Tyson White, Associate Executive Director of the Cystic Fibrosis Foundation Drew Hoyer, President of SIMA Humanitarian Fund Dylan Slater, and Nixon Director of Product Accessories and Apparel Duke Johnson
  • Ross Garrett, SVP of Operations at Surfline and John Gothard, eCommerce Manager at RipCurl
  • The launch was held at the Bungalow in Huntington Beach
  • Captain Fin Co.'s Float Collective surf fins
  • Electric created a line of Float Collective sunglasses
  • The Electric sunglasses feature the Float Collective's signature blue
  • Guests enjoying cocktails and tacos before the presentation
  • Nixon created a line of backpacks and watches
  • Rip Curl's Float Collective boardshorts and tee
  • Roark Revival's Float Collective products
  • RVCA's Float Collective line featured a variety of apparel
  • Stance Socks for Float Collective
  • Stance created a variety of socks for the initiative
  • Part of the Float Collective display at the Boathouse, showing Quiksilver boardshorts and flip flops.

SIMA held the official launch party for The Float Collective Thursday night at the Bungalow in Huntington Beach.

The Float Collective celebrates the surf industry coming together to help those in need. 

The campaign brings together industry brands, specialty retailers, and globally recognized ambassadors to raise awareness and proceeds for the SIMA Humanitarian Fund.

Float Collective products from Corkcicle, Electric, Nixon, Quiksilver, Raw Elements, Rip Curl, Roark, RVCA, Captain Fin, Grand Trunk and Stance were on display, while guests enjoyed cocktails and tacos from Bear Flag.

Each Float Collective bracelet and product sale provides a contribution to the SIMA Humanitarian Fund. 

Float bracelets are sold at South Coast Surf Shop, Ron Jon Surf Shop, Val Surf, Heritage Surf & Sport, Spyder, Maui Nix, Brave New World, BC Surf & Sport, Sun Diego Board Shop, Aqua East Surf Shop, Jack’s Surfboards, Hansen Surfboards, Island Water Sports, Surf Ride and Huntington Surf & Sport, among others.

The 2017 beneficiaries of the SIMA Humanitarian Fund include: AccesSurf, Amazing Surf Adventures, Best Day Foundation, Boys to Men, Cystic Fibrosis Foundation, Jimmy Miller Memorial Foundation, John Wayne Cancer Foundation, Life Rolls On, Mauli Ola Foundation, Outdoor Outreach, STOKED Mentoring, SurfAid, Surfers Healing and Valpo Surf Project.

For more information on the Float Collective and the products visit

Check out the products and photos from the launch in the slideshow.



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