Surf Expo got underway Thursday in Orlando and we have photos from a busy day on the show floor.
We saw lots of retailers and brand executives and will have many interviews in coming weeks.
In the meantime, here are photos from the day.
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Surftech CEO John Vance, second from right, has been very busy. He just signed new deals with Hayden Cox, Marcio Zouvi, Gerry Lopez and Steve Walden. Photo by SES.
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Eric Thomas, Brian Cassaro, Kevin Meehan
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CJ Hobgood of Salty Crew with Quiet Storm's Charles Cantello, Sam Cantello and Bill Dreibelbis
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Greg Ribatt, CEO of The Rockport Group, which just bought Reef
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The Reef booth. Reef and the CEO of new owner The Rockport Group met with retailers all day.
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Eric Gigler and Mike Matey of Reef. I almost broke my neck taking this photo, ask Mike the story sometime.
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Hunter Joslin, Bob Hurley and Jim Vaughn
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The O'Neill booth
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The Lost booth
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John Nakajima of Hi Tech in Maui trying out product
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Curt Fry working hard in the Kreedom booth
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Sean Sullivan of Kreedom
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Costa Bourantanis and George Karamitos of Maui Nix meeting with Mike Bates of Reef
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Brendan Hanley, who is starting a new brand, with Erin and Scott Bouchard of Billabong
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The Yeti booth was relatively low-key, especially compared to their presentation at OR
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Dad-to-be LG Shaw of WRV
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Tony Giordano of Ocean Hut, right, and friend Dennis Difeo. Tony has started a surfboard brand called Cream.
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Tony Giordano's new surfboard brand Cream
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17th Street: Bob Irizarry, Tom Brown, Tyer Brown
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Reef surfer Mikala Jones showing Kim Ball his virtual reality video
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Firewire CEO Mark Price - SES fiel ph
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Retailer Greg Mesanko with Paul Naude of Stokehouse
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Stokehouse: Rob McCarty, Rob Riese, Eric Mehlberg, Vinnie De La Pena, Rich Sanders, Don Dyer
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Stokehouse had a full compound at the show with brands Sisstr, Vissla, D'Blanc and Amuse
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A showing at new brand Sisstrevolution
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Wetsuits are a big part of the new Sisstrevolution brand
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Todd Kellogg and Lauren Bertolino of Lira
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Alison Nieto and John Sherwood of Impala Skates and Globe with Bruce Cromartie of BC Surf and Sport
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Kent Stevens of Cova and Bob Rohmann of Avid
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Mike Wallace of Billabong with Tyler Brown of 17th Street
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Karen Sarver of Stokehouse and Kim Ball of Hi Tech
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New hires at Neff: Nathan Ellis and Brent Futagaki
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Dakine's Todd Stanley and Chico Bukovansky with Jason Wells of Vertra
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Impala Skates
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Dan McNamara of Pyzel, Ron Abdel of Jack's, Jon Pyzel, TJ Metcalf of Pyzel
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Andrew Traa and Kevin Morris of Heritage Surf
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D'Blanc showed in the back of the van in the Stokehouse compound
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EG Fratantaro of Sector 9
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Love the Saltwater Hippie name - Trey Davis, Josie Levine, Jeri Davis, Kenny Davis
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Dark Seas: Nick Lhotsky, Chris Broders, Garrett Turk
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Jennifer Rainnie's Malvados brand was busy at the show. People are liking the fashion and the price point.
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A showing at O'Neill
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Roy Turner of Surf Expo and Darrell Denny of Emerald
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Electric's Ian Foulke and Abbie Crane with Jamie Heritage of Heritage
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John Gothard of Pura Vida. The booth was packed all day.
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Roark's Ryan Hitzel, Ryan Sirianni and Mikey Rangel
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Courtney Kincaid and Greg Wade of Xcel
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Cory Higgins of Jetty
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Reef's ice cream truck was popular
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Natasha Groenendyk and Curl's Susan Duvall
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Austin Duvall, Shaun O'Meara and Garrett Watzka of Duvin
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Bob Hurley, Steve Fisher of Surf Expo and Mike Reola of Lost
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Jetty's popular sherpa flannel
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Cold weather retailers also like the Jetty flannel pant
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Sean Fleuriau and Tom Ruiz of Salty Crew
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Ron Jon meeting at Reef