Poler Outdoor Stuff celebrated the 1-year anniversary of its Laguna Beach flagship location on Saturday.
Laguna locals came out to enjoy beer from Saint Archer Brewery and ice cream from Salt and Straw.
The store provides an interactive retail environment with the entire line of products set up how they are meant to be used.
The top floor features a revolving pop-up, now featuring Seea Swimwear, who brought in a variety of ocean-centric art and a vintage VW Beetle.
Visitors are encouraged to hang out in the lounge areas or ocean-view succulent garden.
There is also an art gallery and shaping room where surfboard shaping classes are offered.
Poler said it aims to spawn creativity and engage with customers on a deeper level with a fresh take on retail.