Skip to content Skip to navigation

Nixon Reorganizes

Print Friendly and PDF
  • Nixon's Mission smart watch. Photo courtesy Nixon.

Nixon cut 13 positions this week as part of a strategy to focus on digital marketing and other areas that will see the company add 11 new positions in coming months.

The company remains at about 250 global employees.

The eliminated positions came in small numbers across all departments. Nixon executives declined to say what specific positions were cut.

"We announced to the team a re-organization of the business on Monday. It isn’t a dramatic change to how we operate, but for us it’s significant," CEO Nick Stowe said in a statement.

"We eliminated 13 positions which was the really hard part; we’re also changing the responsibilities of around a dozen positions and we’re opening up 11 new roles where we have gaps and opportunities, mainly in digital marketing, product, and e-commerce," he said.

"We’ve developed a lot over the past few years, and how our consumers engage and how they shop has changed, so we’re probably overdue in terms of adjusting to that.

"It’s bittersweet. It’s always hard to let people go. But it’s the right thing for the company, it helps us get after some great opportunities and it’s going to modernize Nixon and really get us aligned with the changes we see happening around us."

The new positions include a new VP of e-Commerce, additions to the digital marketing team to focus on projects such as creating Instagram stories, and other additions to support both the wholesale and direct businesses.

Watch sales have continued to decline in many retail channels. The Action Watch panel of 200 core stores saw total watch sales drop by 24% year-over-year through Q3 of 2016, for instance, although Nixon remained “the undisputed leader” in the channel, with nearly 75% of all panel sales, Action Watch said.

 

OUR SPONSORS

OUR SPONSORS

More news

Last updated: : 07/19/2017 - 16:14

Partner Stephen Bruner on barware brand Corkcicle's growing presence at surf retail and why they think their boutique approach is an advantage over more widely distributed water bottle competitors

 

Last updated: : 07/18/2017 - 07:56

An interesting talk with Frank Messmann about the challenging hardgoods market, future plans for Penny, and why he has added brands like Arbor to the Absolute portfolio

Last updated: : 07/17/2017 - 14:39

The first ever Agenda Festival opened its doors to the public Saturday in Long Beach for a music and shopping experience in skate, surf, street culture, food and art

 

Last updated: : 07/17/2017 - 07:54

Photos from the large #ROXYFITNESS event in Huntington Beach on Sunday

Last updated: : 07/14/2017 - 12:55

We have lots of photos from the show floor, plus we picked up some industry news

Last updated: : 07/12/2017 - 16:04

Swim Collective is taking place this week at the Hyatt Regency in Huntington Beach. We spoke with many brands to find out what is trending in swim for Spring 2018.

Last updated: : 07/11/2017 - 08:14

Nike reports annual revenue figures for Nike Action Sports, which includes Hurley

Last updated: : 07/10/2017 - 09:30

Dave Solomon, Vans VP of Global Product Footwear, tells us why the UltraRange marks a milestone in Vans' design history. The shoe is hitting the market this week in time for the back-to-school season.

Last updated: : 07/07/2017 - 09:38

A talk with Jay "Sparky" Longley about his approach to business, why he was never interested in selling the company to hit the big financial payday, and why he thinks everyone should focus on giving rather than taking

Last updated: : 07/06/2017 - 08:02

Zumiez appears to be navigating the retail malaise just fine