Skip to content Skip to navigation

More on Cuater's Licensing Deal With TravisMathew

Print Friendly and PDF
  • Photos courtesy Cuater
  • Cuater Co-Founder Robbie McKnight
  • Cuater's retail fixture

We spoke with Cuater co-founder Robbie McKnight to learn more about the licensing deal with TravisMathew announced last month, his insights on starting a brand, and what the deal means for both Cuater and TravisMathew going forward.

Why did you decide on a licensing arrangement rather than an acquisition, equity investment, or other option?
 
Cuater co-founder Robbie McKnight: We felt at this stage it was a great opportunity to license the Cuater brand for some of the TravisMathew’s accessories. They are giving us a huge boost in distribution, sales, and infrastructure help.
 
What was the best part of starting a new brand for you? And what has been the most challenging?
 
Robbie McKnight: The best part of starting a new brand was learning all the various parts that go into a business. Finding that balance and interrelation between sales, marketing, design, and production in a startup was an invaluable experience. It’s also been very fun working with my partners and my Dad, which has been a very rewarding process. The most challenging thing has been finding a balance in my day-to-day life. As a startup, wearing a thousand hats and doing everything is what it takes and taking that and balancing it with my personal life has been a learning process.
 
What’s the most important thing you’ve learned about starting a business?
 
Robbie McKnight: The most important thing I’ve learned is that the quality of product, distribution and the people I work with are paramount.  Without these three things, a brand will never last. I’m very fortunate to be working with the team we have, and it’s special for me to see the passion everyone has for the brand. We all bring new and different things to the table which is essential for growth and decision making.
 
What impacts will your licensing deal with TravisMathew have on Cuater’s operations?
 
Robbie McKnight: We will lean on their infrastructure, supply chain, and distribution into golf shops. Having access to the TravisMathew sales professionals is a major benefit so we can focus on evolving the product and categories. The biggest change you will find from an outside perspective will be administrative documents containing TravisMathew logos on them.
 
Does this arrangement mean we’ll see more Cuater products in golf retail?
 
Robbie McKnight: Yes, you will be able to find Cuater product in more golf retail as we move forward. With our Cuater specific fixture, this will always give us control in maintaining our brand and separating ourselves within each store.
 
Your ties were strong with TravisMathew to start, with Ben Donnelly your co-founder on the TravisMathew marketing team and CEO Travis Brasher an original advisor. Was a combination part of the original plan for Cuater?
 
Robbie McKnight: Travis Brasher, Nathan Borroff, and Ben Donnelly have all been a part of growing and taking TravisMathew to the place it is today. Naturally, we have always had strong ties to TravisMathew because of this. No, this licensing deal was never part of the original game plan at all. The more we met, the more this idea gained traction and it seemed to make sense for both Cuater and TravisMathew.
 
And finally, what are the terms of the deal -- how long is the arrangement, what are the performance benchmarks, and what the financial responsibilities are for Cuater and TravisMathew? Was this a capital event for any of the original individual investors?
 
Robbie McKnight: Information in regards to the structure of the deal is confidential, but let’s just say, we are shooting for big things and have set our goals high.

 

OUR SPONSORS

OUR SPONSORS

More news

Last updated: : 06/26/2017 - 08:55

Otis has brought on a new global leader and has plans for continued growth in the premium niche. We find out more about the strategy, and ask retailers about the brand’s performance and how consumers are responding.

Last updated: : 06/23/2017 - 16:52

SIMA held the official launch party for The Float Collective Thursday night at the Bungalow in Huntington Beach and we have lots of photos from the event.

Last updated: : 06/22/2017 - 09:50

The company has signed a licensing deal with Curynt Group, which is a partnership between add-black and In Private

Last updated: : 06/21/2017 - 08:56

A talk with Roger Spatz about plans for Reef and about why transparency and disciplined selling are key company mantras moving forward

Last updated: : 06/20/2017 - 17:12

Supra and KR3W President Robert “Cape” Capener has exited the company two years after assuming the role

Last updated: : 06/20/2017 - 15:58

Poler Outdoor Stuff celebrated the 1-year anniversary of their Laguna Beach flagship location on Saturday.

Last updated: : 06/20/2017 - 12:03

The new free service for Amazon Prime Members could become a headache for industry retailers that sell a lot of apparel, accessories and footwear

Last updated: : 06/19/2017 - 08:39

Volcom is using highly sophisticated methods to target new consumer segments in a bid to accomplish what many industry companies need to do if they want to grow – resonate with the core audience while also reaching new customers

Last updated: : 06/19/2017 - 07:04

The two-story store is quite eye-catching and fits with Volcom’s strategy to grow in key cities around the world.

Last updated: : 06/16/2017 - 10:05

We followed up with Nike to find out more, including what the new strategy means for Nike Action Sports and about the 1,400 company-wide job cuts planned