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Live From the SIMA Awards - Billabong Women's, Vissla, Firewire/Slater Designs Big Winners

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  • The Billabong Women's team celebrating their three SIMA Awards after the ceremony
  • Mike Matey of Reef accepting the award for Footwear Product of the Year, the second win in a row for Reef

We are reporting live from the SIMA Awards tonight at a new outdoor venue, Rancho Las Lomas in Silverado Canyon.

So far Billabong Women's is the big winner, winning three awards - Women's Marketing, Swim Brand, and Women's Apparel Brand of the Year.

Vissla won two awards, the coveted Boardshort of the Year and Men's Apparel Brand.

Slater Designs and Firewire won three awards - Slater Designs for Breakout Brand of the Year and Performance Shortboard of the Year - and Firewire, which won for Longboard of the Year.

Otherwise the awards were distributed among many brands.

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Two retailers were also being honored - Wave Riding Vehicles and Mitch’s Surf Shop  - for being in business for 50 years. SIMA gave them a Gold Wave Award.

Here is the list of winners. We will be updating this story live all night.

WOMEN'S MARKETING CAMPAIGN OF THE YEAR

Winner

* A Bikini Kinda Life by Billabong Women’s *

OUR SPONSORS

Nominees

Anywhere Aloha by OluKai
 

My Bikini by Rip Curl
 

#RoxyFitness by Roxy
 

The Uncommon Thread by Stance
 

MEN'S MARKETING CAMPAIGN OF THE YEAR

Winner

* Volume 11: “Hellbound In Clayoquot Sound” by The Roark Revival *

Nominees

Life’s Short by Billabong

The Search by Rip Curl

Wildly Comfortable, Comfortably Wild by Stance

Creators & Innovators Dream Steeple Campaign by Vissla
 

FOOTWEAR OF THE YEAR

Winner

* Reef Rover with Swellular Technology by REEF *

Nominees

Men’s Ohana by OluKai

Quiksilver AG47 Amphibian Shoe by Quiksilver

Yoga Sling by Sanuk

Vans SK8-HI by Vans
 

LONGBOARD OF THE YEAR

Winner

* The Wingnut Noserider by Firewire *

Nominees

Australian Slasher by CJ Nelson Designs by Carve Sports, Inc.

Champion by Dewey Weber Surfboard

Redline 11 by Stewart

Donald Takayama In the Pink 9’3 by Surftech
 

ACCESSORY PRODUCT OF THE YEAR

Winner

* The Mission Smartwatch by Nixon*

Nominees

Hero5 Black by GoPro

Rifles Tide Watch by Rip Curl

Saigon Special Pocket Knife by The Roark Revival

Stance Crew Socks by Stance
 

HARDGOODS ACCESSORY PRODUCT OF THE YEAR

Winner

* SurfEars 2.0 by Creatures of Leisure *

Nominees

Alpha by Futures

Corduroy Grip by Octopus

Smuggler Bag by Pro-Lite

Drylock TDC Boot by Xcel Wetsuits
 

WETSUIT OF THE YEAR

Winner

* Infiniti Comp TDC by Xcel Wetsuits *

Nominees

Furnace Carbon X by Billabong

M’s R1 Yulex Front-Zip Full Suit by Patagonia

Flash Bomb Plus Zip Free by RIP CURL

7 Seas Wetsuit by Vissla

 

ALTERNATIVE SURFBOARD MODEL OF THE YEAR

Winner

* Bonzer Biscuit by Channel Islands Surfboards *

Nominees

Padillac by Pyzel Surfboards

The Heckler by Rusty Surfboards

Fling by Superbrand

Channel Islands WaterHog TLPC by Surftech
 

MEN’S BOARDSHORT OF THE YEAR

Winner

* Vissla Upcycled Boardshorts by Vissla *

Nominees

Tribong by Billabong

HyperFreak by O’Neill

Mirage MF Focus Ultimate by RIP CURL

Stripey Slinger by Volcom
 

ENVIRONMENTAL PRODUCT OF THE YEAR

Winner

* Patagonia Fall 16 – Yulex Wetsuits by Patagonia *

Nominees

Waterman Collection by Corkcicle

Algae Traction Pads by Slater Designs

Upcycled Coconut Boardshorts by Vissla

ECO Infiniti Comp by Xcel Wetsuits

 

PERFORMANCE SHORTBOARD OF THE YEAR

Winner

* SCI-FI by Slater Designs *

Nominees

Bastard by Pyzel Surfboards

Rusty Twin Fin by Rusty Surfboards

Spam by Superbrand

El Jefe by Wave Riding Vehicles

 

WOMEN’S SWIM BRAND OF THE YEAR

Winner

* Billabong Women’s *

Nominees

Issa de’ mar

L*Space

RIP CURL

Seea
 

MEN'S APPAREL BRAND OF THE YEAR

Winner

* Vissla *

Nominees

Billabong

The Roark Revival

RVCA

VANS

WOMEN’S APPAREL BRAND OF THE YEAR

Winner

* Billabong Women’s *

Nominees

O’Neill

RIP CURL

ROXY

RVCA

 

BREAKOUT BRAND OF THE YEAR

Winner

* Slater Designs *

Nominees

Corkcicle

OTIS

Richer Poorer

Seea


 

 

 

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