Skip to content Skip to navigation

Kevin Meehan to Lead RVCA

Print Friendly and PDF
  • Kevin Meehan and wife, Andrea, at the Waterman's Ball - SES file photo all rights reserved

The Billabong Group is announcing some big news this afternoon - Volcom Americas President Kevin Meehan is the new Global GM of RVCA.

Kevin, who is very well liked and has a great reputation for integrity in the industry, will join RVCA in mid-April.

He is replacing Bill Bettencourt, who has taken a new job with a footwear company, which is where most of his experience comes from. The name of the company Bill is joining has not yet been disclosed.

RVCA is a key focus and component of Billabong’s growth plan. The brand has barely scratched the surface of its potential globally and continues to perform strongly in many regions of the U.S. While Volcom is a bigger brand, RVCA is quite competitive with Volcom in certain territories.

Kevin has also worked at Burton and Hurley, in addition to overseeing action sports magazines in publishing roles.

OUR SPONSORS

“Kevin has deep roots and a strong reputation in this industry, as well as an extensive background in brand building, content and media," said Billabong Group CEO Neil Fiske said in a statement.

“RVCA is one of the most unique brands in actions sports and has tremendous global potential. Kevin will be working closely with brand founder Pat Tenore to build on RVCA’s authentic positioning in art, surf, skate and sport around the world.”

I reached out to Volcom today, to see if they would be filling Kevin’s role as President, Americas. Volcom created the role of President of North America when Kevin joined the company in 2013, according to the SES archives. Kevin’s role was later expanded to include all of the Americas.

CEO Todd Hymel said they would not be replacing Kevin’s job, and that he would be absorbing Kevin’s duties for now, and will decide at some point in the future how to reallocate some of the responsibilities.

Todd said it was an amicable departure and everyone at Volcom is happy for Kevin.

OUR SPONSORS

“Everybody loves Kevin here, and we’re happy for him personally and professionally,” Todd said. “It’s a more global role, and it's a good career step for him.”

Bill Bettencourt will help work with Kevin on the handover. Neil praised Bill’s work; especially notable was the improvement in operational processes at RVCA.

A key advantage for Kevin going forward is that he already knows a lot of the RVCA team, including RVCA Founder Pat Tenore.

In a statement, Kevin said RVCA's authenticity allowed it to connect deeply with a cross-section of youth sub-cultures in a meaningful and real way.

“It's also incredible how the creative energy of the brand syncs so well with its products to deliver a cohesive experience,” he said. “The potential for the brand is enormous and I'm really looking forward to working with Pat, the team, and our retail partners around the world."

 

 

More news

Last updated: : 04/26/2017 - 11:13

Sanuk and Ugg owner Deckers Brands announced Tuesday afternoon that it is “exploring strategic alternatives”

Last updated: : 04/25/2017 - 12:40

Details about Volcom's sales performance in the first quarter

Last updated: : 04/25/2017 - 08:42

Danish Gajiani explains why the licensed apparel company is moving into action sports and streetwear and its plans for the space. Plus, the hiring of a new CFO, industry veteran Bill Bussiere.

Last updated: : 04/25/2017 - 06:58

Mad Engine is announcing this morning that it is acquiring urban streetwear brand Lifted Research Group (LRG).

Last updated: : 04/24/2017 - 13:42

Pierre tells us about a big change for Altamont, what it's been like to compete with multi-billion dollar athletic companies, and what he sees for the skate market in the future

Last updated: : 04/21/2017 - 08:54

Hi-Tech in Maui has some unique challenges - Costco is a two-minute walk from the retailer's flagship store, and industry brands operate about 25 shops on the island. We talk to Kim about how Hi-Tech manages to thrive despite the competition, ask him what is working in his stores, and about why he is so excited about hydrofoiling.

Last updated: : 04/19/2017 - 15:25

Details from Zumiez's annual report including changes in category sales, big projects for 2017, five-year store growth rates, and more

Last updated: : 04/18/2017 - 12:10

ISA President Fernando Aguerre updated industry executives on the status of surfing’s participation in the 2020 Olympic Games in Tokyo, including a plan for a two-week beach festival

Last updated: : 04/17/2017 - 10:52

Susan Branch, who led the team that won three key SIMA Awards last month, is leaving the brand to spend more time with her family

Last updated: : 04/14/2017 - 08:51

The 17-year veteran of Active Ride Shop who most recently served as Vice President of Marketing has exited the company