Skip to content Skip to navigation

Electric Celebrates New HQ

Print Friendly and PDF
  • James Haunt finished his mural at the event - Photos by SES
  • Artist John Van Hamersveld, known for his iconic Endless Summer movie poster among other pieces, and Electric Owner and CEO Eric Crane
  • Electric's Ian Foulke and Snowy Lonsway with Kevin Morris of Heritage
  • The space includes an open office format
  • Electric product displays
  • Taking advantage of the ping pong table
  • Global Marketing Director Ian Foulke and CEO and Owner Eric Crane address the crowd
  • Electric's mobile showroom was up and running
  • Photographer and Electric Ambassador Jeff Johnson
  • Motorcycles are a part of Electric's DNA
  • The headquarters includes offices and a warehouse
  • Captain's Quarter performed
  • The party
  • The party extended into the evening

Electric unveiled its new headquarters in San Clemente Thursday night.

The offices were formerly home to the now defunct Surfing Magazine. Electric moved into the space after CEO and Owner Eric Crane purchased the company.

The warehouse featured art exhibitions by Jeff Johnson, John Van Hamersveld, Mark Oblow and Chris Christenson, as well as a live mural painting by James Haunt.

Electric premiered a short film, “This is Electric," which tells the story behind the company.

Captain's Quarter, a local Southern California band, played while guests enjoyed food and drinks from In-N-Out, Sambazon, Trust Me Vodka and Artifex.

The new HQ has been fully renovated to fit the Electric design aesthetic and features a golf simulator, gym, open-layout workspaces and Ping-Pong tables.

Check out photos from the event and the new HQ in the slideshow.

 

 

OUR SPONSORS

OUR SPONSORS

More news

Last updated: : 08/18/2017 - 12:51

Foot Locker's business goes into reverse, and executives had lots of interesting commentary on an earnings call this morning

Last updated: : 08/17/2017 - 14:48

Details about what categories worked at core stores in the second quarter

Last updated: : 08/16/2017 - 09:57

Why business is booming at Free People, plus why Urban Outfitters is optimistic about the third quarter despite recording a very rough second quarter

Last updated: : 08/15/2017 - 08:13

How Tavik has become one of the most talked about swim brands in the industry, especially among savvy retailers

Last updated: : 08/14/2017 - 09:28

VF makes a major move in the workwear industry

Last updated: : 08/10/2017 - 09:50

Debby Martin shares details about business trends at L*Space, how the brand is trying to give retailers newness more frequently, and what is coming next season

Last updated: : 08/10/2017 - 08:17

Scott Kerslake will lead the Nixon team, replacing outgoing CEO Nick Stowe

Last updated: : 08/08/2017 - 08:51

The Miami store, along with the Soho location in New York, is considered the pinnacle of Nike retail. And it’s very impressive.

Last updated: : 08/08/2017 - 08:25

Former Volcom CEO Jason Steris and former SVP Global Product Dutch Schultz launch a new venture.

Last updated: : 08/07/2017 - 07:06

The industry turned out for the 2017 Waterman’s Ball Saturday in Laguna Beach