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Electric Celebrates New HQ

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  • James Haunt finished his mural at the event - Photos by SES
  • Artist John Van Hamersveld, known for his iconic Endless Summer movie poster among other pieces, and Electric Owner and CEO Eric Crane
  • Electric's Ian Foulke and Snowy Lonsway with Kevin Morris of Heritage
  • The space includes an open office format
  • Electric product displays
  • Taking advantage of the ping pong table
  • Global Marketing Director Ian Foulke and CEO and Owner Eric Crane address the crowd
  • Electric's mobile showroom was up and running
  • Photographer and Electric Ambassador Jeff Johnson
  • Motorcycles are a part of Electric's DNA
  • The headquarters includes offices and a warehouse
  • Captain's Quarter performed
  • The party
  • The party extended into the evening

Electric unveiled its new headquarters in San Clemente Thursday night.

The offices were formerly home to the now defunct Surfing Magazine. Electric moved into the space after CEO and Owner Eric Crane purchased the company.

The warehouse featured art exhibitions by Jeff Johnson, John Van Hamersveld, Mark Oblow and Chris Christenson, as well as a live mural painting by James Haunt.

Electric premiered a short film, “This is Electric," which tells the story behind the company.

Captain's Quarter, a local Southern California band, played while guests enjoyed food and drinks from In-N-Out, Sambazon, Trust Me Vodka and Artifex.

The new HQ has been fully renovated to fit the Electric design aesthetic and features a golf simulator, gym, open-layout workspaces and Ping-Pong tables.

Check out photos from the event and the new HQ in the slideshow.

 

 

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