Skip to content Skip to navigation

Electric Celebrates New HQ

Print Friendly and PDF
  • James Haunt finished his mural at the event - Photos by SES
  • Artist John Van Hamersveld, known for his iconic Endless Summer movie poster among other pieces, and Electric Owner and CEO Eric Crane
  • Electric's Ian Foulke and Snowy Lonsway with Kevin Morris of Heritage
  • The space includes an open office format
  • Electric product displays
  • Taking advantage of the ping pong table
  • Global Marketing Director Ian Foulke and CEO and Owner Eric Crane address the crowd
  • Electric's mobile showroom was up and running
  • Photographer and Electric Ambassador Jeff Johnson
  • Motorcycles are a part of Electric's DNA
  • The headquarters includes offices and a warehouse
  • Captain's Quarter performed
  • The party
  • The party extended into the evening

Electric unveiled its new headquarters in San Clemente Thursday night.

The offices were formerly home to the now defunct Surfing Magazine. Electric moved into the space after CEO and Owner Eric Crane purchased the company.

The warehouse featured art exhibitions by Jeff Johnson, John Van Hamersveld, Mark Oblow and Chris Christenson, as well as a live mural painting by James Haunt.

Electric premiered a short film, “This is Electric," which tells the story behind the company.

Captain's Quarter, a local Southern California band, played while guests enjoyed food and drinks from In-N-Out, Sambazon, Trust Me Vodka and Artifex.

The new HQ has been fully renovated to fit the Electric design aesthetic and features a golf simulator, gym, open-layout workspaces and Ping-Pong tables.

Check out photos from the event and the new HQ in the slideshow.





More news

Last updated: : 02/22/2018 - 19:45

Details about Billabong's half-year results around the world, including how the Billabong, RVCA and Element brands performed in each region

Last updated: : 02/22/2018 - 14:34

We unpack the results of Volcom's #ThisFirst campaign with Ryan Immegart, including what they learned trying to target new audiences, and marketing stratetgy changes they are making overall given the rapidly evolving landscape

Last updated: : 02/21/2018 - 09:42

Hurley is finally putting more resources into its women's business, and has relaunched the line with a new strategy and new modern aesthetic

Last updated: : 02/20/2018 - 08:34

A talk with Kent Untermann, the owner of the high-volume footwear account Island Sole, about the changing retail landscape and the particular challenges of retail in Hawaii

Last updated: : 02/16/2018 - 09:14

It’s hard to believe that Vans' results could keep getting better, but that’s exactly what happened - we have all the details on their global and regional numbers

Last updated: : 02/15/2018 - 11:14

We asked Global Director of Marketing Danielle McKenzie about the strategy behind the new marketing push and how it will be executed

Last updated: : 02/14/2018 - 15:50

Billabong reveals why staying independent is riskier than selling to Boardriders, including details about larger market conditions and Billabong's own internal challenges

Last updated: : 02/13/2018 - 13:10

A look at Volcom's top and bottom line as parent company Kering looks to sell the brand to focus on its luxury business

Last updated: : 02/12/2018 - 10:06

Friends and colleagues remember Boardriders CEO Pierre Agnes

Last updated: : 02/09/2018 - 12:44

A moving, inspirational and crowded memorial service was held for Boardriders CEO Pierre Agnes Friday morning in his beloved hometown of Capbreton, France