Skip to content Skip to navigation

Billabong Reacts Quickly to Costco Problem

Print Friendly and PDF

We heard through the grapevine that Billabong got hit with a surprise this week. Current season T-shirts began appearing at Costco stores in Southern California for $11.99.

The company believes an international distributor cut a deal with Costco behind Billabong’s back.

Billabong reacted quickly and got executive authorization to buy back all the product, and spent Tuesday driving around Southern California purchasing stacks of T’s.

The T-shirts are reportedly on their way to Hawaii, too, and Billabong has reps on standby to buy those back.

VP of Sales Jason Shelton said it's pretty frustrating when Billabong has worked so hard to make the right distribution decisions to benefit the brand in the long term, such as being one of the only big brands to not sell to Macy’s in Hawaii to protect specialty retailers.

But he’s glad they found out about the problem quickly and were able to react.

No word yet on what Billabong will do to the international distributor who sold the product to Costco.

 

OUR SPONSORS

OUR SPONSORS

More news

Last updated: : 02/22/2018 - 19:45

Details about Billabong's half-year results around the world, including how the Billabong, RVCA and Element brands performed in each region

Last updated: : 02/22/2018 - 14:34

We unpack the results of Volcom's #ThisFirst campaign with Ryan Immegart, including what they learned trying to target new audiences, and marketing stratetgy changes they are making overall given the rapidly evolving landscape

Last updated: : 02/21/2018 - 09:42

Hurley is finally putting more resources into its women's business, and has relaunched the line with a new strategy and new modern aesthetic

Last updated: : 02/20/2018 - 08:34

A talk with Kent Untermann, the owner of the high-volume footwear account Island Sole, about the changing retail landscape and the particular challenges of retail in Hawaii

Last updated: : 02/16/2018 - 09:14

It’s hard to believe that Vans' results could keep getting better, but that’s exactly what happened - we have all the details on their global and regional numbers

Last updated: : 02/15/2018 - 11:14

We asked Global Director of Marketing Danielle McKenzie about the strategy behind the new marketing push and how it will be executed

Last updated: : 02/14/2018 - 15:50

Billabong reveals why staying independent is riskier than selling to Boardriders, including details about larger market conditions and Billabong's own internal challenges

Last updated: : 02/13/2018 - 13:10

A look at Volcom's top and bottom line as parent company Kering looks to sell the brand to focus on its luxury business

Last updated: : 02/12/2018 - 10:06

Friends and colleagues remember Boardriders CEO Pierre Agnes

Last updated: : 02/09/2018 - 12:44

A moving, inspirational and crowded memorial service was held for Boardriders CEO Pierre Agnes Friday morning in his beloved hometown of Capbreton, France