SIMA and Surf Expo hosted a VIP retailer dinner the night before Surf Expo got underway at TopGolf in Orlando.
The interactive gathering included lots of friendly competition, drinks and food as brand executive and retailers mingled.
Here are photos from the evening.
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Kyle Hoag and Jeff Booth of Flojos, Steven Fisher of Surf Expo, John Dickinson of Flojos
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Karly Cottrell of IWS, Christine Warren of Vans, and Linsey Cottrell of IWS
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Super golfers Dave Nash of Sun Diego and Carrie Piccolini of O'Neill
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Paul Harvey and Pepe Landa of Rip Curl
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From Archies in Canada: Brit Kadlecik, Jim Archibald, Kelly Relouw, Jill Brandon
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Cheyne Cottrell of IWS
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Lance Eddy of Vans and Roy Turner of Surf Expo
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Mike Losness and Mike Matey of Reef and Tasha Jahrmarkt of Hi Tech
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Eric Schmidt of Modern Skate, Bruce Cromartie of BC Surf & Sport, George Leichtweis of Modern Skate
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Jimbo Gaskin of Lost, Connor Devaney of Farias, Gary Rubin of Ron Jon, Joel Cooper of Lost
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John Chu and John Nakajima of Hi Tech
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Joel Cooper of Lost and Debbie Harvey of Ron Jon
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Snowy Lonsway of O'Neill gets pointers from Dave Nash of Sun Diego
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Nikki Duroe and Amy Dufour of Surf Expo and Michael Alvarez of Simbi
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Carlos Pardo and Coco Tihanyi of Surf Diva and Emma White Pryor of Ron Jon
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Carol Tsukayama and Gayle Shizumura of HIC
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Snowy Lonsway of O'Neill with Shannon Zseleczky of Shop Eat Surf
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Patricia Thornton of new brand Psycho Tuna and Patrick Whinnery of Sun Diego