Outerknown Opens First Store in El Segundo
Discover Outerknown’s Sustainable Innovations at their First Store – An Immersive Brand Experience in Southern California
November 26, 2019 – Mission driven brand Outerknown, co-founded by professional surfer Kelly Slater, is thrilled to announce the opening of its first brick-and-mortar store. The brand thoughtfully chose The Point as their shopping destination, located on the border of the South Bay surf community in Manhattan Beach, CA. As their first foray into a public storefront, the brand couldn’t be more excited to bring an experiential extension of the brand to life.
“When I started Outerknown four years ago, I wanted people to think about what they were putting on their bodies and how that product was made,” said Kelly Slater. “We’ve grown so much in that time and opening a store is the next step in furthering our mission. I can’t wait for everyone to see what we’ve been able to create.”
The build out of Outerknown’s first flagship was a true labor of love. The brand chose to work with close friends and local craftsman over agencies and large design firms, to help bring their vision to life. The interior infrastructure mimics the brand’s clothing design ethos. Décor and fixtures are purposely made from natural, organic, or recycled materials, leveraging wood joinery in place of harmful adhesives, glues, or binders. The red oak decking underneath a full structural canopy gives the illusion of standing outdoors while being indoors – a nod to the brand’s hashtag and motto #FindYourOuterknown which encourages fans and followers to get outside and pursue an adventurous, nomadic lifestyle.
The 1,600-square-foot space will feature the brand’s best-in-class items like S.E.A. Jeans, Blanket Shirts, and women’s jumpsuits in dynamic story-telling vignettes where guests can discover the story behind each style’s design inspiration and sustainable innovation.
“We’re loving the fact that our product stories and responsible innovation can really shine in this space. The space will always evolve, just like our monthly drops, and we’ll be planning many reasons to celebrate with the local community,” said John Moore, Co-Founder & Creative Director.
The brand plans to tap into the existing local community and host various events where enthusiasts, near and far, can gather after morning surf sessions, meet to learn about how the apparel industry is impacting the planet we call home, and just plain hang out. The Outerknown HQ studio located in Culver City, a mere 20 minutes away, gives O< employees the opportunity to spend more time getting to know their customers and fans on the floor of the store. The brand is excited to share the lively outdoor shopping space with tasty eateries and other innovative brands.
“We wanted to create a physical manifestation of the brand that would allow customers to touch, feel and try on our product,” said CEO Mark Walker. “We’re excited to open our doors and be able to share our mission with the Los Angeles community.”
Outerknown’s flagship is now officially open just in time for the holiday shopping season and is located at: 850 South Pacific Coast Highway, El Segundo, CA. For more information about the brand please visit: www.outerknown.com.
For People and Planet. At Outerknown, we’re making every decision with the highest regard for the hands that build our clothes and the world we call home. From seeds to suppliers to circular design, our mission is to protect natural resources, empower the people crafting our clothes, and inspire change within the industry and beyond. We want to be the world’s most progressive digital brand and believe that you shouldn’t have to sacrifice style for sustainability – the two should be synonymous.