Electric Lands Volcom License for Eyewear and Goggles
VOLCOM TO LAUNCH NEW EYEWEAR COLLECTION IN PARTNERSHIP WITH ELECTRIC VISUAL EVOLUTION
NEW YORK, NY – November 18, 2019 – Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, and Electric Visual Evolution, LLC (Electric), a leading distributor of quality eyewear and snow goggles, announce a global partnership for Volcom. Through the agreement, Electric will design, develop, produce and distribute eyewear and snow goggles for the iconic lifestyle brand.
Rooted in art, music, films and board sports, Volcom continues to pioneer innovation and technology in all categories. The partnership with Electric further reinforces Volcom’s core values as both brands were born in Southern California and inspired by its diverse and active culture.
“Electric has been a market leader of active eyewear for two decades,” said Eric Crane, CEO of Electric. “We are taking our unique learnings and expanding our business model to support multiple brands, price points and consumer interests in the ever-changing landscape of active and fashion eyewear. Our background, expertise and networks are perfectly suited to usher Volcom’s strong consumer brand into the eyewear space.”
“Volcom is a leading contemporary brand in surf, skate and snowboarding; as an active lifestyle brand, it is perfectly positioned to extend into eyewear across a variety of categories,” said Jarrod Weber, Group President of Lifestyle at Authentic Brands Group. “We are particularly excited to watch Volcom pioneer it’s brand values into ski and snow goggles. This is a perfect fit for the brand and great opportunity for brand followers to expand their relationship with Volcom.”
The first collection of Volcom eyewear will debut in 2020 at Volcom stores, key department stores and action sports specialty accounts worldwide and on Volcom.com.
Electric Visual Evolution, LLC is an independently owned modern lifestyle eyewear group, housing the world’s best up and coming brands, focusing on value, style and quality at every price-point. Electric’s products are distributed worldwide through specialty retailers, lifestyle chains, distributors and resorts, as well as 3rd party and direct-to- consumer ecommerce. The Electric brand’s purpose of “Evolving the way we see and are seen” can be found in highly engaged communities of men, women, surfing, snow, fishing and golf.
For more information on Electric’s products visit electriccalifornia.com and follow @electric on Instagram, Facebook, and Twitter.
Inspired by creative spirit, Volcom was founded as a clothing company rooted in skateboarding, surfing and snowboarding. Building upon the foundation of sport culture, Volcom also supports initiatives in music and the arts and lives by the mantra ‘True To This’ as a rallying cry for persistent rebels and creatives that follow their
passions. Volcom creates meaningful products for men’s, women’s and kid’s across a variety of categories including outdoor, swim, skate, denim, fashion and more. Volcom has more than 100 direct-to-consumer retail outposts globally and has distribution in hundreds of specialty retail and department store locations. To learn more about Volcom’s deep product assortment visit www.volcom.com and follow @Volcom on Instagram, Facebook and Twitter.
About Authentic Brands Group:
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and more than 4,942 freestanding stores and shop-in-shops around the world.
ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands generates $9.8 billion in annual retail sales and includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Nautica®, Aéropostale®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Barneys New York®, Frederick’s of Hollywood®, Nine West®, Frye®, Jones New York®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, 1.STATE®, CeCe®, Chaus®, Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel® and Henredon®.
For more information, visit authenticbrandsgroup.com. Follow ABG on Twitter, LinkedIn and Instagram.