OIA Webinars: September 12th and 19th
Reimagining B2C Marketing: 3 Ways Customer Data Platforms Drive Bottom Line Results
When: Thursday, September 12, 1:00 p.m. (MT)
Most marketers share two problems: a disconnected sales and marketing ecosystem, and consumers who want a meaningful and tailored brand experience. Customer Data Platforms (CDPs) close the gap between the two by gathering data from all sources and transforming it into unified customer profiles. CDPs then create segments, make recommendations for the best individualized approach and automate delivery to marketing systems.
In this webinar, we explore what is a CDP and the show the value for B2C marketers. Then Ascent360, will discuss the 3 ways it helps outdoor bands and retailers develop successful revenue-generating campaigns that increase engagement and maximize lifetime value.
All webinar attendees will also receive a complimentary Ascent360 data consultation so you understand how a CDP can help you own your market.
Understanding Product Liability Risks
When: Thursday, September 19, 1:00 p.m. (MT)
From initial designs to warning labels on the finished product, decisions made in bringing a product to market are scrutinized in a products liability claim. This webinar will discuss design and manufacturing defects, warning and instruction defects, and warranties associated with the manufacture and sale of products.