Billabong Women’s Launches Collection with YouTube Influencer
Billabong Women’s has teamed up again with a social media influencer for a product collaboration.
The brand’s last project with Instagram influencer Sincerely Jules, which was picked up by a wide range of retailers, sold through well, according to retailers we have spoken with.
The newest collaboration is with Summer McKeen, a YouTube Influencer with two million subscribers who decided to take up surfing.
The collection includes nine pieces such as T’s, tanks and sweatshirts, all with a 1990’s retro vibe. See the look book here.
Billabong Women’s is always good at teaming with retailers on these special launches, and this time the Buckle is the majors partner. Specialty stores such as Curl are also showing the collection.