A First Look at HUF’s Fall 2019 Collection
This Fall 2019 HUF presents ‘Dusk till Dawn,’ a new collection reinterpreting notions of global exploration “to the ends of the earth”. Putting the HUF spin on traditional travel garments, the season riffs on post-apocalyptic themes while evoking the pioneering ethos of nostalgic Americana.
A muted color palette punched by rusty reds, botanical greens, and midnight blues casts an ominous tone across dystopian-driven graphics, wilted floral patterns, tactical camouflages, and nature-inspired tie-dye washes. Versatile silhouettes cut from technical fabrics emphasize functionality and adaptability, key to navigating shifting landscapes.
The Fall 2019 collection embodies innovative design with functionality and versatility, while maintaining the DIY spirit of that defines skateboarding and like-minded subcultures.
Delivery 1 of the collection is available July 18th at HUF’s flagship stores, online shop, and finer retailers worldwide. Delivery 2 is set to drop August 15th, 2019.
Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a Los Angeles based manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Inspired by Keith’s unique experiences traveling the globe as a skateboarder—and represented by a world-renowned skate team & group of ambassadors—the clean, classic brand aesthetic of HUF embodies a diverse array of cultural inspirations and ideas.
What started as a small boutique on an offbeat block of San Francisco’s Tenderloin District has now become one of the most recognized pioneering skateboard and lifestyle brands worldwide. Made by skateboarders, for skateboarders, HUF represents not only a more refined and forward-thinking skateboard brand, but also any individual inspired by the vast array of countercultures that parallel skateboard mentality.