How ambsn is Navigating a Suddenly Crowded Space
ambsn owners Dylan Odbert with son Waylon Blue, and Dustin Odbert - Photo courtesy of ambsn
Ten years ago, ambsn was the only brand in surf selling very short boardshorts with bright colors and humorous prints. Now, the space is crowded with competitors – and some imitators from outside the industry.
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Former Rusty and O'Neill Executive Charlie Setzler, who owns a store in Laguna and also works outside the industry. - Photo by SES