Skullcandy Launches “12 Moods”
Skullcandy, Inc., the original lifestyle audio brand, announced today the launch of ‘12 Moods,’ a groundbreaking program celebrating the visceral power of music.
Each month, ‘12 Moods’ will spotlight a different mood that’s motivated by listening to music. Skullcandy will bring that mood to life for its fans through:
- Exclusive music artist content.
One-of-a-kind song performances by emerging artists, plus deep-div interviews and podcast releases.
- Featured athlete stories.
An inside look at the Skullcandy team—who they are and what they represent.
- Limited-edition product drops.
The hottest Skullcandy products in custom colorways that match the spotlighted mood of the month. Plus, color-coordinated custom accessories. Available only on Skullcandy.com.
The campaign kicks off in March by celebrating the mood ‘Bold.’ The Bold mood will showcase a live studio performance from brash female rapper Rico Nasty, a profile of professional skateboarder Jenn Soto and the new Skullcandy PushTM Truly Wireless Earbuds in a Bold Tangerine colorway.
Looking ahead, Skullcandy will tap into the mood ‘Elevated’ in April, the mood ‘Fresh’ in May and the mood ‘Empowered’ in June. More moods, colors, artists and athletes will be announced as the program continues.
“To us, music is all about feeling and nothing affects our moods like music,” said Jessica Klodnicki, Chief Marketing Officer of Skullcandy. “The ‘12 Moods’ initiative is our unique way of celebrating those moods with Skullcandy fans.”
Founded at the center of music and board sports, Skullcandy is the original lifestyle audio brand. The company lives by the mantra: “We don’t want you to just listen to music. We want you to feel it.” Based in Park City, Utah, Skullcandy designs, markets, and distributes audio products through a variety of global distribution channels. The company’s website can be found at http://www.skullcandy.com.