Adidas Skateboarding Partners with Evisen
adidas Skateboarding reveals its latest capsule collection with Tokyo-based skate brand, Evisen. A curated clash of east meets west, the collaborative effort debuts a strong collection of essential silhouettes for any season, while incorporating Japanese design details with street and sportswear cues. The 5-piece apparel and footwear collection is designed with functionality and practicality built into each product.
“Evisen is a skateboarding brand that I started in 2011 with my close friends,” explains Evisen founder, Katsumi Minami. “Our style is a combination of traditional Japanese imagery and skateboarding. All of the team are rare characters, they’re all interesting in their own way, lifestyle as well as skateboarding. For the collaboration with adidas, our art director’s idea was create a logo from sampling sake labels. The whole team loves drinking sake.”
Co-created with adidas Skateboarding and Evisen, the capsule’s apparel offering includes a heavyweight fleece crewneck, a vibrant cotton tee with sleeve graphics, a woven pique fabric jersey with a water repellent finish, a nylon relaxed fit track pant, and a lightweight, water repellent jacket.
The collection will also feature a custom 3MC shoe, redesign to align with the aesthetics of the Tokyo-based board brand. The Evisen 3MC features a durable leather upper constructed to withstand skate-related abrasion and a vulcanized rubber HexFlex outsole that follows the foot’s natural movement. The clean and minimalistic sneaker design comes in an all white colorway paired back with subtle red and yellow detailing.
The adidas Skateboarding x Evisen collection is available at specialty adidas retailers worldwide and the adidas Skateboarding website starting January 17th.
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About adidas Skateboarding
Founded in 1998, adidas Skateboarding creates footwear and apparel for skateboarders distributed through a global network of skateboarding retailers. adidas skateboarding supports a group of iconic, elite, and trend setting professional and amateur skateboarders from all over the world including Mark Gonzales, Dennis Busenitz and Na-kel Smith. adidas Skateboarding is a segment of adidas Originals, a division of the adidas Group.
Launched in 2011 by founder, Katsumi Minami and designer, Kazuhiro Hamaguchi as a Japanese skateboard brand. The name “Evisen” derives from the word “Everything” pronounced with Japanese intonation, and also refers to a popular Japanese prawn cracker snack with the slogan “Can’t stop, can’t give up, Kappa Evisen” as a reference to the addiction of skateboarding. With an elite domestic team compiled of riders from Tokyo, Osaka, Sendai, and Fukuoka, the brand’s popularity is spreading beyond Japan and into the global skateboarding scene.