Bagged and Tagged: How Outdoor Brands Are Tackling the Complex Issues of Product Packaging
In a recent article by Helen Olsson, OIA digs into the role of packaging in the outdoor industry, and its impact on the environment. “Bagged and Tagged: How Outdoor Brands Are Tackling the Complex Issues of Product Packaging” details the challenges ahead and highlights some of the innovative solutions outdoor industry companies are already employing to reduce the impact of their packaging.
OIA is focusing its packaging impact efforts in three main areas:
- Finding solutions that are scalable
- Developing consumer education
- Working with municipalities
“As different companies come up with innovative one-off solutions, we’ll continue to learn and move forward,” says Nikki Hodgson, sustainable business innovation manager for the Outdoor Industry Association (OIA). “So far, we haven’t found the silver bullet. As an industry, we need to find something we can scale up to harmonize on our message to consumers. We need to align as an industry.”
To read the full article, click here.