K-Swiss Honors Hispanic Heritage Month
K-Swiss today announced the launch of a limited-edition DREAMer pack in support of United We Dream, the largest immigrant youth-led organization in the nation that organizes and advocates at the local and national levels for the dignity and justice of immigrants and communities of color in the United States. The custom pack will serve to bring awareness and funding to the protections of DREAMers during Hispanic Heritage Month, which runs through October 15th.
“To mark Hispanic Heritage Month we wanted to create something that had real meaning to our Hispanic customers and our community, not just another product gimmick,” said K-Swiss President Barney Waters. “While DREAMers come from across the world, more than 90% affected are of hispanic heritage. The effort to find a permanent solution for DREAMers is extremely important to the Hispanic community and a cause close to our hearts; we wanted to create a meaningful program that could support much needed funds and promote conversation around the challenges DREAMers are facing as well as the important work United We Dream will execute over the weeks and months ahead.”
50% of proceeds generated by K-Swiss from the Dreamer pack will be donated to United We Dream to fund renewal fees for DACA recipients.
Consisting of custom editions of the Classic VN and ST529, the pack features Dreamer-themed accents on the shoes. Each design is composed of premium white leather with translucent rubber outsoles, and offer the proven comfort and style of the fan-favorite silhouettes.
“The bold ‘DREAMER’ letters on the upper of the ST529 were applied to read in the direction of the wearer as a metaphor to take a stand in support of Dreamers” said K-Swiss Senior Designer Hommy Diaz. “The Classic VN features the phrase ‘We Are All Dreamers’ within the translucent outsole, which also aligns with K-Swiss’ brand mission to inspire young entrepreneurs.”
K-Swiss was founded through an entrepreneurial spirit when two Swiss brothers moved to California to create a footwear brand focused on tennis. As avid skiers, the brothers took inspiration from leather ski boots to create a tennis shoe that supported aggressive side-to-side movement. Introduced in 1966, the K-Swiss Classic was the world’s first all-leather tennis shoe. The Classic quickly gained worldwide acclaim and became a style statement both on and off the court. More than 50 years later, K-Swiss is building from its heritage as an American tennis brand and writing new chapters in its storied history. Paying homage to the hard work of our founders and the competitive nature of the game that inspired it all, K-Swiss is dedicated to outfitting and inspiring the next generation of entrepreneurs.