Adidas Skateboarding Celebrates Skateboard Heritage
adidas Skateboarding celebrates the legacy and influence of the renowned Pro skateboarder and artist, Brian Lotti, with a customized Respect Your Roots collection, the brand’s ongoing tribute series, which pays homage to skateboarding’s iconic pioneers and legends. Lotti’s collection leads with a special reissue of the Campus 80s – the same model he adopted for skating in his early career, along with custom short and long sleeve printed shirts featuring his original artwork.
Recounting the style and attitude of the era Lotti came up in, the Campus 80s x Brian Lotti is constructed with a premium nubuck upper and tongue that features a woven ‘Brian Lotti’ signature label atop a herringbone rubber cupsole. The commemorative low-tops also see a special sockliner that showcase Lotti’s custom printed artwork, a consistency throughout the three-piece collection.
The Respect Your Roots: Brian Lotti collection is available on September 22 at select specialty retailers and the adidas Skateboarding website. The Campus 80s x Brian Lotti will retail for $90 USD and the apparel begins at $28 USD.
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About adidas Skateboarding
Founded in 1998, adidas Skateboarding creates footwear and apparel for skateboarders distributed through a global network of skateboarding retailers. adidas skateboarding supports a group of iconic, elite, and trend setting professional and amateur skateboarders from all over the world including Mark Gonzales, Dennis Busenitz and Na-kel Smith. adidas Skateboarding is a segment of adidas Originals, a division of the adidas Group.