Z Supply Partners with Hawaiian Brand Go Barefoot
Z SUPPLY, LLC, a Southern-California-based contemporary fashion house, announces today that it’s signed a one-year licensing agreement with the original Aloha brand, Go Barefoot, for use with its dynamic young contemporary brand, Others Follow.
The Others Follow Spring 2019 line boasts high-quality designs and fabrications for women, resurrecting legendary Hawaiian prints from Go Barefoot, which first introduced Hawaiian shirts to the world in 1950s.
Go Barefoot by Others Follow features several lively, feminine designs inspired by two of Go Barefoot’s versatile prints. Each style fits perfectly on the playful, carefree Others Follow customer, while honoring the aloha spirit and beauty of the Hawaiian Islands.
“My Father and I are excited to have Others Follow as our licensing partner to design, create and distribute a thrilling and relevant Go Barefoot women’s capsule collection,” said Craig Hara, Vice President of Go Barefoot. “Since our beginnings in 1957 – our family has always been protective and mindful of our family brand’s integrity and respectful of our island heritage.”
The face of Hawaiian fashion for more than 60 years, Go Barefoot created styles the world had never seen before, turning their inspired prints and aloha attitude into a global phenomenon. The special capsule collection by Others Follow completely embraces their iconic Hawaiian prints in form-flattering, trending cuts for women including playful rompers, kimono-style robes, midi-dresses and more.
“We understand that times have changed and honestly believe that partnering with people who share our same values and principles is what matters most,” said Hara. “We feel that Others Follow will continue in our footsteps in the manner in which they guard our family brand – Go Barefoot will always be courteous to their blessings in life.”
Go Barefoot by Others Follow will retail from $29 to $59 at specialty boutiques nationwide, next Spring. The entire Others Follow Spring collection will also be available online at www.styleissimple.com.
About Others Follow:
Inspired by carefree, coastal vibes, the Others Follow girl is spontaneous and playful. She gravitates towards free-flowing, low-maintenance pieces that make an impression. She radiates positivity, so that wherever she goes, others follow. With the quintessential California girl as muse, Others Follow’s casual, versatile pieces are designed to speak to the spontaneous, spirit in everyone. From free-flowing tanks to cool festival favorites, the brand appeals to the playful, yet discerning 18 to 28-year-old. Featuring West Coast-inspired staples, such as cut-off denim shorts, signature tees, and carefree sundresses. The Company’s best valued brand, Other’s Follow is priced from $24 to $79 and has a unique distribution with signature placement at Tilly’s, as well as boutique and specialty stores.
About Z SUPPLY, LLC:
Established in 2011, Z SUPPLY, LLC is a forward-thinking fashion house based in Irvine, Calif., which offers a multifaceted portfolio of highly targeted brands. Brands include namesake brand Z SUPPLY, as well as Black Swan, White Crow, Others Follow, and Rag Poets. Each brand under the Z SUPPLY umbrella is skillfully designed and marketed to align with its own unique customer base. With a wide range of demographic and style categories, the Z SUPPLY brands cater to a vast range of markets. Z SUPPLY’s leadership is composed of industry veterans, who have founded and successfully developed numerous brands, across a broad spectrum of categories. Z SUPPLY maintains strong relationships with its factories and textile processing facilities, which allows for streamlined price-point targeting and optimal quality control from inception to the final product.