Supra Gets Tactical With Rothco
Global footwear brand, SUPRA has tactically aligned with Rothco, world renowned for their high-grade, utilitarian military apparel and accessories, to bring forward a camouflage collection that will do anything but blend in. The SUPRA x Rothco collaboration showcases what both brands are iconic for, taking six of SUPRA’s most popular silhouettes and enhancing them with premium materials in eye-catching camo executions. “We are excited for this collaboration and for this first release. The ‘Black-Savage Orange’ pack incorporates Rothco’s trademarked camo pattern with SUPRA’s most popular style, the Vaider, and our latest release, the Factor, for one of our key retailers – Zumiez.” – Steve Harden (Brand President Supra Footwear). Check out the exclusive collaboration here: https://suprafootwear.com/pages/rothco-x-supra.
“Rothco is excited to partner with SUPRA again, as our first collaboration was a success back in 2014. With this launch we wanted to bring true authenticity to the market in a way that both brands could highlight what they are known for, in both the material and design execution”. – Darin Kaye (Head of Global Business Development, Rothco)
Launching today, the ‘Black-Savage Orange” pack is the first release of this limited collection, followed by the ‘Can’t See Me’ and “Hi-Vis” packs releasing in September and October. Today’s release features the Factor, SUPRA’s newest off-board trainer, and the classic Vaider in black with orange camouflage hits. Future releases include two Skytop’s, a split pattern low top Cuba, a cold weatherized Vaider and the Lockup, a Hi-vis slide sandal.
The SUPRA x Rothco collection is available exclusively at ZUMIEZ and on www.Zumiez.com. For more information on SUPRA and Rothco search #SUPRAxROTHCO and follow @suprafootwear | @supraskateboarding | @rothco_brand.
Rothco, a family-owned business founded by Milton Somberg in 1953 and run by Howard Somberg, provides military, tactical, survival, outdoor and fashion retailers with unparalleled services. Demand for military products, both clothing and accessories, has never been greater than today and Rothco’s dealers are benefiting greatly from this trend. Quality affordable products, exceptional customer service, 24-hour order turnaround and a 98% in-stock rate makes Rothco an excellent partner to provide customers with the high-margin military and tactical merchandise they desire.
SUPRA is a footwear innovator and global lifestyle brand founded in Southern California in 2006. Inspired by passion and born from skate, SUPRA fuses skateboarding, fashion, music, art, and street to bring classic silhouettes in an innovative way. Today SUPRA operates flagship stores in Mexico City and Tokyo and distributes to over 60 countries through a network of select skate shops and high-end boutiques. SUPRA is owned by KSGB, also known as K-Swiss Inc., a division of E.Land Group, a privately held Korean company.