Arcade Belts Collaborates With Roark Revival
The adage of valuing the company you keep rings true with Arcade, and we are very excited to introduce a unique and limited edition collaboration with fellow adventure apparel brand Roark Revival.
“The utility of the Arcade belt is key for our adventures” said Danny Geary, design director from Roark. “The ease to pass through TSA hassle free and the unrestricted comfort were just the first results of my most recent wear test. The purpose driven function was discovered when the belt was used as a secondary strap to secure additional goods to my rucksack when traveling. It turned my on-the-go fumbling situation into a simplified hands-free experience.”
Nonetheless, we followed the trail into the Argentine Steppe on horseback starting our sojourn on the Estancia Rincon Grande, a massive ranch outside of Bariloche. Primarily producing cattle and merino wool, the property was massive – stretching from the Steppe to the Andes, not far from the Chilean border. We were able to both consume its carne and produce a few articles of clothing from harvested wool. The color was surreal. Shades of gold and dusty brown dominated the landscape, creating a living vintage feel of desaturation – a perfect base of inspiration for garments. While blending in isn’t part of Roark’s modus operandi the “Turtle Camo” print that can be found on this collab weaves a story of South America from the 60’s into his modern day adventures…
“We’re excited to collaborate with a brand that shares Arcade’s passion for exploration, travel and life on-the-go,” said Arcade CEO, Tristan Queen. “Roark’s approach to product development and storytelling are a perfect match for our versatile belts, which resulted in us teaming up to bring to a really unique and fun piece of equipment life. Hitting on design notes from Roark’s Argentinian travels, we combined their custom Turtle Camo print with a healthy dose of Arcade DNA, including durable stretch webbing and lightweight non-metal buckles for a super comfortable belt that functions as well as it looks.”
The Roark x Arcade collab will be available online August 13, 2018, at RoarkRevival.com and ArcadeBelts.com as well as a few select brick and mortar locations throughout the country.
For this collaboration, we follow Roark into the more classical setting of Northern Patagonia, Argentina. The offerings of the region are diverse, weather is unpredictable, people are rugged, and the carne is unprecedented. Shades of gold and dusty brown dominate the landscape, creative a living vintage feel of desaturation – a perfect base of inspiration for garments.
About Roark Revival:
The artifacts of adventure. The chase for Roark began out of a desire to tell stories born of adventure and discovery in the form of a man – he’s the bar-brawling adventurer that disappears into Mexico for six months camping, only to surface in Paris drinking Bordeaux with a diplomat’s daughter. Each season we find Roark in a different part of the world, telling stories of his exploits within our product, on social platforms and in a printed book at retail. Inspired by the culture and climate of Roark’s destination, we produce two collections per year of clothing, luggage and trinkets – the artifacts of adventure. The product and stories we create empower people to discover self through authentic, irreverent, dangerous and purposeful adventure on the road less traveled.
About Arcade Belts:
Arcade was founded on the belief that belts could be designed to function better, last longer and be more comfortable. Developed from the ground up with materials that are built to go everywhere and anywhere, each Arcade belt provides a custom fit, sturdy hold and the right amount of flexibility to move with you. By combining functional design and materials chosen for performance, we are able to create belts that are more useful, dependable and comfortable. Low-profile buckles, natural elastic webbing and a dash of magic makes each Arcade belt a worthy companion for everyday adventures. https://www.arcadebelts.com/