What’s New at the 2018 Vans US Open of Surfing
The Vans US Open of Surfing kicked off on Saturday in Huntington Beach.
Vans added many new activities for their sixth year hosting the event.
“This year is all about creative expression and individuality whether it is through art or sports,” Kristy Van Doren-Batson said.
A “wave” made out of T-shirts at the entrance of the store is a fun photo opportunity for visitors who can stand on a surfboard in the “wave.” It’s part of the T-shirt customization activation that Vans has added.
Guests can purchase a white T-shirt and have it printed with a design they choose from a menu of design options.
Each T-shirt purchased comes with a free hat that can be customized as well.
There is a creative area outside the store where attendees can custom-cut their shirts.
In that area there are crafts for kids of all ages and adults, ranging from coloring to shaping mini surfboards.
There is a music area where kids can take guitar and drum lessons from guest instructors.
The Shaper Studio is on-site, hosting shaping lessons and guest shapers from the Vans Surf Team such as Dane Reynolds, Leila Hurt, Alex Knost and Dylan Graves.
For the first time, this year’s Duct Tape Invitational is exclusive to women and features 16 of the world’s best female longboarders.
Also for the first time, the prize purse for men and women is equal for all Vans sponsored US Open events including skate, BMX and surf.
Vans added the “surf pit,” which is a lounge area with TVs where guests can watch the contest without having to leave the games and activities.
The “surf pit” is an effort to keep the attention on the surf contest.
One thing that has stayed the same over the years: Steve Van Doren is still on site grilling hot dogs for everyone.